When you enter a market with the right strategy, you're more likely to succeed

Entering a new market always requires lots of resources, which is why you need to get it right the first time. That's why you should never build your strategy based on assumption. Yet many companies copy and paste the strategy they have built for their home market and learn the hard way why it isn't a good idea. The same customer acquisition strategy often does not work, customers in the new market have different expectations and finding the right employees might be much harder. In the worst case scenario, making decisions based on assumption may lead to abandoning the market completely, where as building a solid strategy based on the right data helps you succeed in the market.

Defining data

First, we'll define your target customer in the new market in as much detail as possible. We'll also define what information we'll need about those customers and the market.


Gathering the data

We'll gather all the necessary data about the market and your customers using relevant methods, which may include, for example, private and public sources, customer interviews and surveys. 

Building a strategy

Based on the data we have gathered and analysed we can help you make more profitable decisions and build a winning strategy for your market entry.

Why do market research and market entry strategy belong together?

One simply does not work without the other. Data on its own is useless unless it's directly linked to the strategic decisions you need to make. On the other hand, even the best expert cannot build a winning strategy simply based on gut instinct or the wrong kind of data. Sometimes our customers want to get to know the market themselves and we encourage them to do that if they wish to, but it's crucial to make sure the information you gather guides you're decisioin making in the right way. That's where we can help you!

Would you like to be able to see the big picture more clearly when it comes to international growth? 

Download the checklist and you'll be one step closer!
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Want to find out more?

Schedule a call through our calendar or send us a message using the form. We're here to help!

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