Download A Guide to Market Selection

A Guide to Market Selection helps you make sure you do not waste any of your internationalisation resources in the wrong markets, but choose the best possible markets for your company. The guide is suitable for growth companies as well as more traditional SME's. 

In the guide, we'll answer the following questions:

  • Why should you choose your market based on data, not gut instinct?
  • What kind of data is usefule in market selection?
  • What are the qualities of a good market?
  • When should you choose your next market?
  • What is a market?

We will also show how our MarketScanner works and how we approach market selection through a real-life example. In other words, we will guide you through the process step by step so you can do it with your company.

Download the guide here